Blue Star Limited unveiled its new comprehensive range of Room ACs, including a 'best-in-class affordable' range and a ' premium' range, for the forthcoming summer season. Overall, the Company has launched over 100 models across the spectrum of inverter, fixed speed, and window ACs, and across price points to cater to every consumer segment. The market for room ACs is witnessing significant demand owing to burgeoning middle-class consumers with higher disposable incomes and the category becoming more of a necessity than a luxury.

The Company is experiencing demand from first-time buyers, especially in the Tier 2, 3 and 4 markets, as well as the replacement market. Blue Star has launched a slew of products to cater to this growing demand, leveraging its manufacturing, R&D and innovation capabilities to roll out new, differentiated and best-in-class ACs. New Range of Air Conditioners for 2024: The Company has launched three categories in the inverter split AC segment.

These include flagship, premium and affordable ranges in 2-star, 3-star, and 5-star variants, which are available in various cooling capacities from 0.8 TR to 2.2 TR at attractive prices starting from INR 29,990. All Blue Star inverter ACs are Smart Ready and can be upgraded to Smart ACs with the addition of a separate smart module. Another important aspect of Blue Star's inverter ACs is that they have a wide operating voltage range, thus eliminating the need for an external voltage stabilizer.

The Company has launched a formidable range of models comprising 'Super Energy-Efficient ACs,' ' heavy-Duty ACs,' 'Smart Wi-Fi ACs,' 'Hot & Cold ACs' and 'ACs with Anti-Virus Technology'. Further, it has launched an 80th-year special edition AC to commemorate its legacy. This model is power-packed with comprehensive technologies and boasts several innovative features, making it the most advanced air conditioner available in the country.

Blue Star's 'Super Energy-Efficient ACs' include a unique Dynamic Drive Technology to achieve enhanced energy efficiency with optimized cooling by delivering high airflow volumes. As a result, the 1 TR Inverter Split ACs achieves a 6.25 ISEER, which is 64% more energy efficient than a 3-Star Inverter AC. Every year, India witnesses a steady rise in temperatures across the country during peak summer summer summer.

The Company's range of top-of-the-line ' Heavy-Duty ACs' designed with superior specifications are extremely powerful and can deliver faster cooling and comfort even at 56degC. These ACs also come with a powerful air throw of up to 55 feet and deliver 100% cooling capacity at even 43degC. The Company has also rolled out one-of-a-kind 'Smart Wi-FiACs,' which have unique and smart features such as 'Customized Sleep', where one can preset the temperature, fan speed, cool/fan speed, cool/fan mode and switch on/off the AC every hour for 12 hours for uninterrupted sleep.

With Voice Command Technology, customers can operate their ACs through their smart devices, such as Amazon Alexa or Google Home, through English or Hindi voice commands. 'Hot & Cold ACs', are designed to provide comfort all year round. Blue Star has developed one model that can operate at ambient temperatures down to -10degC, specifically designed for markets such as Srinagar, and another range that can operate at ambient temperatures up to -2degC for locations in the rest of the country that face harsh winter.

Finally, the Company's new range that can operate at ambient temperature down to -2degC, which face harsh winter. Finally, the Company's new range that integrates comfort and health, `ACs with Anti-Virus Technology,' can effectively filter out harmful microbes and particulate matter. Customers can also operate these ACs as air purifiers, especially in the winter.

Blue Star's air conditioners, besides providing consumers with exceptional cooling even at affordable prices, are well-known for their quality, reliability and durability. The Company provides a lifetime warranty on the inverter compressor, a 5-year warranty on the PCBs and easy financing options for its products. Since the Company's foray into the residential AC segment in 2011, Blue Star has grown from strength to strength in this segment, outperforming the industry year after year.

The Company targets to achieve a market share of 15% by FY26 in the Room Air Conditioners segment.