But the iX3 may just be one part of a full assault on the EV market.

The German carmaker on Monday (July 27) set out sweeping plans for new vehicles.

In ten years it plans to have over seven million electrified cars on the roads.

That covers fully electric vehicles, and part-electric hybrids.

Its factories are already churning out electric drivetrains.

From next year they will be making five pure EVs, including one from its Mini brand.

By 2023 the company intends to be selling 25 electrified models.

As part of the move, the firm will offer an electric version of its 5-Series sedan for the the first time.

Though chief executive Oliver Zipse wouldn't specify an exact launch date.

The moves come after European lawmakers ordered carmakers to cut carbon dioxide emissions from new vehicles by 37.5% by 2030.

That's on top of a 40% cut by 2021.

As part of Monday's announcement, BMW said management pay would also be linked to compliance with climate targets.

It aims to cut carbon emissions from factories and other sites by 80% per vehicle.