US Highland, Inc. announced that it has formed two new wholly-owned subsidiaries. The development of the two subsidiaries, USH Distribution Corp. and Powersports Brands Alliance, Inc., is expected to play an important role in the company's new strategy to diversify its operations by engaging in new business lines to assist emerging brands launch products in the U.S. market place. USH Distribution Corp. will provide sales, marketing, and distribution services to primarily international and domestic companies seeking sales of their products in the U.S. Specifically, USH is expected to provide its customers with third party logistics, sales/marketing, product strategy, and product development. Recently, USH entered into a consignment agreement with Rhino Workwear USA Ltd., a work wear apparel and accessories design, manufacturing, marketing, and distribution company. Powersports Brands Alliance, Inc. expected to acquire brands in the power sports industry with the intended goal of being a business that sells power sports products, including, but not limited to, power sports parts and power sports accessories such as helmets, gloves and gear, etc. PBA is currently exploring several potential transactions in this million billion dollar sector. Recreational Powersports OEM - the company's initial primary business was as a recreational powersports Original Equipment Manufacturer, developing motorcycles quads, single cylinder engines and vtwin engines under its own brand and for other OEMs. US Highland intends to continue to pursue this line of business, currently in the research and development stage. The company's goal is to adopt a new Power sports OEM business plan, with a focus on marketing and licensing its intellectual property, rather than manufacturing.