BRC INC. Item 7.01 Regulation FD Disclosure
The information set forth in this Item 7.01 (including Exhibit 99.1) is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.
Preliminary Estimates
The estimated results in the Investor Presentation represent the Company's
preliminary estimates of certain financial results for the year ended
2
Forward-Looking Statement
This Current Report contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Forward-looking statements include statements
about the Company's expectations, beliefs, plans, objectives, intentions,
assumptions and other statements that are not historical facts. The words
"anticipate," "believe," "continue," "could," "estimate," "expect," "intends,"
"may," "might," "plan," "possible," "potential," "predict," "project," "should,"
"will," "would" and similar expressions may identify forward-looking statements,
but the absence of these words does not mean that a statement is not
forward-looking. Actual results may differ materially due to various factors.
The following include some but not all of the factors that could cause actual
results or events to differ materially from those anticipated, including failure
to recognize the anticipated benefits of the business combination, which may be
affected by, among other things, competition and our ability to grow and manage
growth profitably and retain our key employees; negative publicity impacting our
brand and reputation, which may adversely impact our operating results; failure
by us to maintain our message as a supportive member of the veteran and military
communities and any other factors which may negatively impact the perception of
our brand; our limited operating history, which may make it difficult to
successfully execute our strategic initiatives and accurately evaluate future
risks and challenges; failed marketing campaigns, which may cause us to incur
costs without attracting new customers or realizing higher revenue; failure to
attract new customers or retain existing customers; risks related to the use of
social media platforms, including dependence on third-party platforms; failure
to provide high-quality customer experience, which may impact our brand;
decrease in success of the direct to consumer revenue channel; loss of one or
more of co-manufacturers; failure to effectively manage or distribute our
products through our wholesale business partners; failure by third parties
involved in the supply chain of coffee, store supplies or merchandise to produce
or deliver products; changes in the market for high-quality Arabica coffee beans
and other commodities; fluctuations in costs and availability of real estate,
labor, raw materials, equipment, transportation or shipping; loss of
confidential data from customers and employees, which may subject us to
litigation, liability or reputational damage; failure to successfully compete
with other producers and retailers of coffee; failure to successfully open new
retail coffee shops; failure to properly manage our rapid growth and
relationships with various business partners; failure to protect against
software or hardware vulnerabilities; failure to build brand recognition using
our intellectual properties; shifts in consumer spending, lack of interest in
new products or changes in brand perception upon evolving consumer preferences
and tastes; failure to adequately maintain food safety or quality and comply
with food safety regulations; failure to successfully integrate into new
domestic and international markets; risks related to leasing space subject to
long-term non-cancelable leases and with respect to real property; failure of
our franchise partners to successfully manage their franchise; failure to raise
additional capital to develop the business; risks related to the COVID-19
pandemic, including supply chain disruptions; the loss of one or more of our
executive officers and other key employees; failure to hire and retain qualified
employees; failure to meet our goal of hiring 10,000 veterans; risks related to
unionization of employees; failure to comply with federal state and local laws
and regulations; resales from time to time of a significant portion of our
shares held by selling holders; and inability to maintain the listing of our
Class A Common Stock on the
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
Exhibit Description
99.1 Investor Presentation
104 Cover Page Interactive Data File (embedded within the Inline XBRL
document).
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