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While the jury’s still out on whether electric toothbrushes are more effective than manual ones, a number of companies are betting consumers will increasingly adopt them.
https://profiles.smallcapsdaily.com/bruush/
The
More recently, the
The global electric toothbrush market size was estimated to be worth
Some are betting big with high-priced devices, while others are banking on consumers looking for value. And then there are those that fall somewhere in the middle.
Brushing Off The Competition?
Then there’s Brüush (NASDAQ: BRSH), which says it takes the confusion out of deciding what to buy with its
Brüush, which comes in three core colors and the seasonal colors, has six cleaning modes for every type of brusher. The company’s website says Gentle makes smiles clean and bright, while the Tongue mode keeps your mouth smelling fresh.
Brüush estimates 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generations when it comes to shopping and e-commerce brand loyalty to businesses like Apple Inc. (AAPL) , perhaps a positive for a company where the website accounts for the majority of sales.
If you’re in the market for an electric toothbrush, Brüush says to be sure to buy one that comfortably fits inside your mouth — usually, smaller is better so you can maneuver it to make sure you’re brushing all your teeth.
Looking for a brush with soft bristles that are gentle on teeth and gums to avoid irritation is a good idea — a self-timer feature also is recommended to ensure you brush the full two minutes dentists recommend.
Toothbrush heads should be replaced every 12 weeks — which makes Brüush’s subscription model that sends customers three new brush heads for
By comparison, replacing brush heads for Sonicare products can cost as much as
Visit Brüush’swebsite to learn more about the company and its products.
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