BT Group today announced the appointment of Bridget Lea as Managing Director of Commercial for its Consumer division, following the departure of Ettienne Brandt.
Bridget joins the business from Sainsbury's and Argos, prior to which she led Stores, Online and Omnichannel at O2 for almost six years. She is also on the Board of Governors for the University of Manchester and a non-executive director for Marston's PLC.
Marc Allera, CEO Consumer at BT Group said: 'Bridget will be a fantastic addition to the team and the delivery of our Connecting for Good plan. She brings a great combination of retail and telecoms experience, as well as a passion for diversity, nurturing talent and delivering customer-focused change.'
Bridget Lea said: 'I'm delighted to join the Consumer team and look forward to building on the great work the team is already delivering across the Best of Both plans and BT's customer retention performance.'
Bridget joins after Ettienne Brandt announced he was leaving the business to pursue new opportunities. Ettienne has been in key leadership roles in Finance, Marketing and Sales across Orange, EE & BT, for over 10 years, and is currently Managing Director of Commercial.
His achievements at the company include leading the evolution of BT's distribution strategy, growing the performance of EE channels and was instrumental in the decision and execution of bringing BT back to the high street, as well as the launch of its Home Tech Experts.
Marc Allera said: 'I would like to thank Ettienne for being a key member of my leadership team over the last five years. I will miss his drive and passion for improving performance in our Consumer business and I wish him all the best for the future.'
Bridget and Ettienne will handover in January 2021, to ensure a smooth transition and continued commercial success.
BT Group plc published this content on 10 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2020 09:06:02 UTC