The upward trend could spur BT Group in coming sessions.

The group has strong fundamentals and qualitative Surperformance ratings. The firm shows a high profitability profile for its sector; margins are significantly increasing, +134% progression on net margin since 2010. This trend shows no signs of deceleration ; net margin is expected to progress at 12.4% in 2015 from 11.5% in 2013. Moreover, analysts have gradually revised upward their revenue and EPS revision and the share is supported by a strong buy consensus.

On a technical viewpoint, BT Group is in an uptrend in the medium and long term, although, the last bearish movement has throw it back near a major support level. This threshold represent an interesting entry level, the share could rapidly resume its bullish movement to come back to its historical highs.

Thus, investors could take advantage of a pullback movement to take a long position near the GBp 369.9 support line. The target will be set at GBp 396 and by extension GBp 418. A stop loss will be placed under the entry points avoiding a more important consolidation phase.