Build-A-Bear Workshop has released a new line of products from Sanrio® - best known for its beloved character Hello Kitty - in stores, including Pompompurin, My Melody and Kuromi characters. Initially launched online at buildabear.com earlier this month, theseplushies expand upon Build-A-Bear's existing line of Sanrio products including Hello Kitty, Cinnamoroll, clothing and accessories. With the popularity of existing Hello Kitty and friends collection, these new collectibles are sure to be fan favorites and make great gifts for Sanrio fans on list.

As one of the company's best-selling lines, Build-A-Bear fans love seeing their favorite characters from Sanrio as huggable furry friends and now will be able to add even more Sanrio products to their collections by visiting their local Build-A-Bear Workshop. Kuromi features her signature black jester's hat with a pink skull on her head, as well as the official Kuromi logo on her left paw pad. This entire line is a great holiday gift option, only available for a limited time.

Sanrio fans can look forward to even more products coming to Build-A-Bear as it continues to add more Sanrio characters to its product line, including seasonal versions of Hello Kitty and the upcoming 50th anniversary edition of Hello Kitty, coming in 2024. Founded in 1960 and best known for global pop icon Hello Kitty, Sanrio offers quality products, services and activities that promote communication and inspire unique consumer experiences across the world. The Hello Kitty and Friends collection by Build-A-Bear is only available while supplies last.

Build-A-Bear has grown to become multi-generational appealing to diverse consumer demographics including teens and adults now representing nearly 40% of its consumer base. With the growing popularity of brand enthusiasts and collectors, the company has increased product introductions to surprise and delight this audience.