BurgerFi is rebranding as ChickenFi and diving into the so-called "Chicken Wars," which have been ongoing for several years thanks to fast casuals and QSRs launching chicken sandwiches.

The name change celebrates the debut of BurgerFi's fried and grilled chicken sandwiches, which is antibiotic-free.

"Chicken presents a significant opportunity for business growth. We've expanded our chicken offerings by 50%, broadening our menu selection and improving our existing products," CEO Carl Bachmann, chief chicken officer, said in a company press release. "We're pushing the envelope with new chicken sandwiches, grilled chicken salad bowls, crispier and crunchier Fresh-Cut Fries, and new premium potato buns. This is only the beginning."

The sandwiches join the brand's jumbo chicken wings, cage-free chicken tenders and grilled chicken bowls.

Copyright © 2024 Networld Media. All rights reserved., source Industry News