CDK Global Inc. announced a collaboration with Ford Motor Company to integrate vehicle build data for Ford and Lincoln vehicles with CDK Global's Neuron Advanced Vehicle Lookup Application Programming Interface (API). Incorporating OEM data helps ensure that information in the API on Ford and Lincoln vehicles is accurate, further enabling a simplified retail experience for consumers. Manufacturer build data includes VIN-specific data—such as vehicle descriptions, additional features and MSRP value—to expedite valuation workflows and optimize marketing efforts.

Integrating this data with the CDK Neuron Advanced Vehicle Lookup API helps to lay a foundation of trust and transparency for an enhanced sales or service experience for consumers at multiple touchpoints, including loan submissions, online vehicle listings, and insurance appraisals.