CDK Global, Inc. introduced CDK ServiceView, a video and communications tool powered by TruVideo for dealership service departments using CDK Service and Elead Service. It is designed to empower service technicians to record and send videos of vehicle inspections and communicate directly with customers regarding recommended maintenance and repairs on their vehicles. A 2020 study conducted by the CDK found that 55% of customers who bought a car from a dealership said they don’t trust dealers due to frequent upselling of unrequired services and not keeping them informed of updates during the service process. CDK ServiceView helps dealers directly address these concerns and can help build back trust with the 74% of customers who said they would consider returning to dealerships for service in the future. Features of CDK ServiceView for dealers include: High-definition videos created via smartphone that can be sent by text message directly to customers to view at their convenience. Two-way texting between the service department and their customers to discuss video evaluations and approve or decline proposed vehicle service. Internal chat function for dealership personnel to ensure fast and frequent communications between departments. Real-time analytics on tool utilization, customer sentiment and engagement. Compliance with increasing manufacturer requirements that dealers include video as part of the consumer experience.