Ceapro Inc. announced the appointment of Sigrun Watson as its Chief Revenue Officer, responsible for corporate strategy development and execution across the Cosmeceutical and personal care brand business, as well as Ceapro's expansion into the Nutraceutical and Pharmaceutical markets. Ms. Watson is an accomplished and strategic commercial leader with over 20 years of diverse healthcare management experience spanning a broad spectrum of products (pharmaceuticals, biologics, diagnostics/genetic testing, medical devices, and nutritional products), across multiple commercial channels, including specialty pharmaceuticals, biologics, primary care, institutional contract selling, direct to consumer/digital marketing, retail accounts, and business to business account development. With extensive experience leading and developing high performing teams, as well as managing and growing healthcare brands and portfolios across product lifecycles, including numerous product launches/line extensions spanning multiple therapeutic areas, Ms. Watson has consistently been recognized for her leadership, strategic planning, launch planning and execution, and business development/key account management.

Prior to joining Ceapro, Ms. Watson served as Vice President of Marketing and Sales at Inagene Diagnostics Inc., a global genetic testing and precision medicine company, where she led the development and execution of the commercialization strategy, played a pivotal role in building the product offering, company and cross-functional team from the ground up, and assisted with fundraising activities. Prior to her role at Inagene, she held a variety of progressive commercial leadership roles in pharmaceuticals including marketing, sales management, sales training, operational excellence, and business development/key account management with leading pharmaceutical companies including Eli Lilly, Novartis, Nycomed (now Takeda), GlaxoSmithKline, and Eisai Pharmaceuticals. Ms. Watson began her career as a Registered Dietitian working in business development, and marketing with Nestle Canada and with Toronto – based healthcare foodservice company Marsan Foods Ltd, after earning a degree in Nutritional Sciences (Human Ecology) at the University of Manitoba and subsequently completing a Dietetic Internship at the Health Sciences Centre in Winnipeg, Manitoba.