CENTR Brands Corp. announced the the transition of current CEO, Joseph E. Meehan, to Board Chairman. The company announced the appointment of Arjan Chima as Chief Executive Officer of the company, relinquishing his current role as President.

As one of the Company's founding partners, Arjan has played an important catalyst to the Company's growth in his past roles of President and CFO. Arjan will play a key role in scaling CENTR Brands as one of North America's premier functional wellness beverage companies. Prior to CENTR Brands, Arjan was the Chief Commercial Officer of G&W Distilling Inc., leading the accelerated growth plan of G&W's commercial strategy as their main brand, NÜTRL Vodka (&Soda), was increasing market penetration across Canada.

Due to the success of G&W's business, Arjan was responsible for negotiating and securing the eventual sale of G&W to Labatt Breweries of Canada, a subsidiary of Anheuser Busch InBev. Arjan earned a BA Degree in Economics from Simon Fraser University, and an MBA from Alliance Manchester Business School.