Chegg, Inc. announced the appointment of Deena Bahri as Chief Marketing Officer, effective March 27, 2024. During her 20-year career, Ms. Bahri has held key marketing positions at innovative tech-driven brands including Birchbox, Gilt Groupe, and Reebok. She was most recently Chief Marketing Officer of leading current culture marketplace StockX, where she led the global marketing and merchandising teams. Ms. Bahri will drive Chegg?s brand and user growth strategy as it delivers on its mission to empower learners worldwide through AI-powered personalized learning.

She succeeds Esther Lem, who recently announced her retirement after more than 13 years at Chegg. In her previous CMO roles, Ms. Bahri led companies through a range of inflection points, including inception and launch, hyper-growth, proliferation of new business lines, and international expansion. She has been recognized as a Forbes Top 50 Entrepreneurial CMO (2023) and Adweek CMO of the Year (2021).

She is an advisor to early-stage startup companies. She is also active in her Detroit community, serving on the board of BasBlue, a non-profit serving the women of Detroit. Ms. Bahri holds a Bachelor of Arts from Swarthmore College and a Master of Business Administration from the Harvard Business School.