As of July 1, 2023, Andreas Zacher will take over the management of the Components business unit of Cherry SE and the expansion of cooperation with computer manufacturers and strategic partners. Andreas Zacher has 25 years of international management experience, among others at Microsoft Corp. where he was responsible for computer manufacturers in EMEA as well as for various strategic projects, such as the worldwide implementation of a software-as-a-service project.

Through his many years at Microsoft, Andreas Zacher has built up an extremely deep network of computer manufacturers and partners in the B2C and B2B environments, which provides the basis for implementing the strategic realignment. Building on his previous experience in the development and implementation of innovative sales strategies, Andreas Zacher will use his global management experience to further develop the Components business unit.