CI&T announced that during the National Retail Federation (NRF) Retail's Big Show, it is showcasing two new retail accelerators: GenAI-based Situational Commerce and integration with Crownpeak?s Product Discovery. Taking place in New York City on January 14-16, 2024, CI&T will be on hand at NRF to share insights and demonstrate composable commerce solutions that optimize and scale retail experiences in a rapidly evolving retail market. CI&T specializes in modern solutions that leverage composable architecture, emphasizing flexibility and agility to meet ever-changing consumer demand, reduce risk and improve customer experience.

From omnichannel strategies to cloud management and personalization, CI&T works with retail, CPG and QSR clients and best-in-class partners to integrate solutions that are compatible with unique business needs. CI&T Featured Retail Accelerators: CI&T will feature its retail accelerators for experience management in its booth #1262 on level 1 at the Javits Center. Conference attendees are invited to visit the booth for a first look and learn more about how brands can accelerate the delivery of the personalized customer experience for their online store.

Crownpeak Product Discovery - leverages natural language processing (NLP), machine learning, deep learning algorithms and computer vision to enable smart search, merchandising and product recommendations to support the modern customer experience. CI&T?s Situational Commerce - utilizes generative AI?s conversational experience to support customers who need recommendations in the e-commerce purchase journey for occasion-based shopping.