Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Cisco : Equipping and Empowering Retail Associates During the Holiday Season

12/06/2021 | 05:22pm EST

As we find ourselves at the peak of the holiday shopping season, retailers have found ways to navigate numerous obstacles including supply chain disruptions, fluctuating consumer behaviors and continued challenges due to COVID-19. An additional thorn in the side for retailers across all verticals is the current labor shortage. Condensed hours, "Now Hiring" signs and pieced together shifts have become daily reminders of what retailers are dealing with.

Then, in the midst of this reality, holiday sales are on track to blow past the record for spending as consumer demand continues to grow and with it comes considerable increases in store foot traffic. A recent ICSC survey revealed half of U.S. consumers plan to make more trips to stores to shop for presents this year and 85% of shoppers intend on spending money in physical stores.

So, how can retailers keep up with this demand and continue to meet their customers with the same level of service and experience despite a shortage of staff? How are retailers positioning themselves as an attractive place to work as they look to acquire new staff for the holidays?

The answer is digitizing and modernizing the associate experience. Retailers across the board are spending more time and resources strengthening the associate experience and focusing on the most foundational component of their retail operations, their people. As a customer's experience is only as good as their interaction with an associate, the associate experience is only as good as the digital tools they are working with.

Here are Cisco's four key components for Enhancing the Associate Experience in Retail :

  1. Multi-channel fulfillment: Consumers have no tolerance for out-of-stocks and will abandon a cart and brand if one item in the cart isn't available. Retailers must ensure inventory is accurate and readily accessible, so associates know what is available in stores and via other channels to be able to accurately communicate such information with customers.
  2. Assisted selling: Empowering associates to deliver information, products, and services wherever and however customers want to receive them is an important part of creating a positive customer experience as 83% of shoppers think they know more than store associates.
  3. Digital training and communication< /a>: The cost and time of onboarding new staff and training existing staff continues to rise. Developing and delivering training content in a way that is easily consumed and incorporated into associate workflow is vital for retailers who need to be efficient during the holiday shopping season.
  4. Mobile POS and line busting : Customers have become accustomed to shopping whenever they want from wherever they happen to be and associates need to be flexible, mobile and securely connected to information to process a sale in the store and beyond.

This is the first blog in a six-part blog series highlighting the solutions to be featured in Cisco's booth at NRF 2022: Retail's Big Show taking place January 16-18. Visit Cisco at booth #5225 and take a tour through the "Francisco Market" to experience first-hand how Cisco is building a bridge to the future of retail. Book a tour now!



Cisco Systems Inc. published this content on 06 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2021 22:21:21 UTC.

ę Publicnow 2021
All news about CISCO SYSTEMS, INC.
01/24CISCO : Declares Quarterly Cash Dividend
01/24CISCO : Today's Advancements in Compute Hardware Can Power the Next Generation of ‘M..
01/24EMEAR SERVICE PROVIDER SUMMIT 2022 : Accelerating Innovation and Shaping the Future with Y..
01/24CISCO : Balancing Privacy for Good
01/24CISCO : Internet2 Next Generation Infrastructure now Operational
01/23INTERNATIONAL DAY OF EDUCATION : How Cisco Networking Academy is empowering people worldwi..
01/21CISCO : Cloud and the Hybrid Future of Work
01/21RELEVANT AND EXTENDED DETECTION WITH : Behaviour-Based Detections with Secure Network Anal..
01/21CISCO : Have you heard? There's a new Partner Operational Readiness hub!
01/21CISCO : Around the world in 3-clicks
More news
Analyst Recommendations on CISCO SYSTEMS, INC.
More recommendations
Financials (USD)
Sales 2022 52 746 M - -
Net income 2022 12 260 M - -
Net cash 2022 18 825 M - -
P/E ratio 2022 19,6x
Yield 2022 2,65%
Capitalization 240 B 240 B -
EV / Sales 2022 4,19x
EV / Sales 2023 3,85x
Nbr of Employees 79 500
Free-Float -
Duration : Period :
Cisco Systems, Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends CISCO SYSTEMS, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 29
Last Close Price 56,90 $
Average target price 63,50 $
Spread / Average Target 11,6%
EPS Revisions
Managers and Directors
Charles H. Robbins Chairman & Chief Executive Officer
Richard Scott Herren Chief Financial Officer & Executive VP
Jacqueline Guichelaar Group Chief Information Officer & Senior VP
Roland Acra Chief Technology Officer & Senior Vice President
Maria Martinez Chief Operating Officer & Executive Vice President
Sector and Competitors
1st jan.Capi. (M$)
CISCO SYSTEMS, INC.-10.21%239 982
ERICSSON3.10%37 341
ARISTA NETWORKS, INC.-17.47%36 453
NOKIA OYJ-9.58%32 278