Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its new Chief Marketing Officer. Bringing with her a rich experience of more than 16 years across the fuel, oil and paints industry, she will be leading the marketing, advertising and overall communication initiatives of the company. In her last role prior to joining Crompton, Pragya has worked with Castrol India limited where she led product innovations, brand campaigns and technology based innovative solutions. She has also worked with AkzoNobel India Ltd. and Hindustan Petroleum Corporation previously. Pragya brings with her strong knowledge on consumer insights, brand management, influencer advocacy, innovation and digital marketing.