CTEK AB has appointed Fredrik Uhrbom as Global Director for the new division Consumer, formerly Aftermarket. The Consumer division is primarily end-consumer focused with sales in more than 70 countries via both distributors, retailers and e-retailers. Fredrik assumes his position, which also means a place in the group management, during January.

Fredrik Uhrbom has extensive experience from several companies within the retail industry where he has, among other things, worked as Country Manager Sweden for Clas Ohlson and Sales & Marketing Director for Coop. Earlier in his career, Fredrik spent just over ten years at Hultafors Group as Sales & Market Director. Fredrik, born and raised in Falun, holds a M.Sc.

in Business Administration from Dalarna University and Stockholm University.