D-Wave Quantum Inc. announced the appointment of cloud entrepreneur and IT industry veteran Lorenzo Martinelli as the Company?s first Chief Revenue Officer, tapped to spearhead the company's commercial expansion into key vertical markets. D-Wave has also promoted Dr. Trevor Lanting to Chief Development Officer to lead its product innovation roadmap, spanning D-Wave?s full stack of quantum computing hardware and software solutions. Overseeing sales, marketing, professional services, and customer success, Martinelli will be pivotal in executing the Company's recently launched go-to-market (GTM) growth strategy, designed to accelerate the adoption and deployment of D-Wave?s quantum technologies across key verticals, starting with logistics, manufacturing, and government.

Over the past 30 years, Martinelli has built a record guiding start-ups from inception to IPO with broad experience from leadership roles at QAD DynaSys, E2open, AristaSoft, Baan (now Infor), Digital Equipment (now HPE) and IBM. His expertise in devising innovative GTM strategies for optimization applications will help D-Wave effectively capitalize on the industry transition to the operational use of quantum computing. In his new role as Chief Development Officer, Dr. Trevor Lanting's responsibilities now include D-Wave's product roadmap and initiatives to advance the science of quantum computing.

In addition to the Leap real-time quantum cloud service and the Ocean software suite of open source Python tools, Lanting will also help direct the ongoing development of the Advantage and Advantage2 annealing quantum computing systems, the Company?s gate model computing program, and the interdisciplinary teams focused on performance research and algorithm development. With over 15 years of experience in technology development at D-Wave, Lanting previously served as Senior Vice President of Software, Algorithms and Cloud Services at the Company.