Deckers Outdoor Corporation appointed Justine Hsu to the newly created position of VP, Global Merchandise Management for DTC. She will be responsible for driving the go-to-market process of direct to consumer channel in close partnership with the brand teams across stores and online, while providing oversight and guidance to the DTC regional teams. Justine joins Deckers following similar roles with Coach, Ralph Lauren, Prada and Tory Burch. The company also added Gary Fugamoto, a tenured retail executive with experience at global brands including GAP, Coach and Nike as director of direct to consumer Japan.

And the company appointed Michael Wellman as Vice President DTC China.