FC Bayern and Deutsche Telekom (T-Mobile's parent company) have agreed to an early extension of their successful 20-year partnership until 2027. The two partners will continue to delight fans of the German record champions with innovative services and offers. Telekom will continue to have exclusive access to content from the club, which the company offers to its customers via FC Bayern.tv on MagentaTV.
The central aims of the partnership are the effective support of brand and product communication as well as the successful implementation of sales-supporting measures. Since 2002, the telecommunications company has been present as the main sponsor on shirts and advertising boards at the Allianz Arena, among other things. Numerous joint projects and innovations have accompanied the simultaneous rise of both brands to globally successful players.
These include exciting fan campaigns and the creation of a unique multimedia experience, 'StadiumVision'. In addition, 'FC Bayern.tv live' was the first 24-hour television channel dedicated to a German football club. And with 5G mobile technology coverage across the whole of the Allianz Arena, Telekom once again set standards.