DGAP-News: DFV Deutsche Familienversicherung AG / Key word(s): Market launch/Expansion 
DFV Deutsche Familienversicherung AG: Market entry in Austria, new combination product and new sales cooperations 
2021-06-30 / 11:15 
The issuer is solely responsible for the content of this announcement. 
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  . Market entry in Austria with pet health insurance for dogs and cats 
  . Digital sales platform as the basis for successful internationalisation 
  . Transfer of partnership with ProSiebenSat.1 Digital to Austria 
  . New combination product "DFV-KombiSchutz" for the German market 
  . Two new sales cooperations as additional growth drivers 
  . Confirmation of the 2021 goals 
Frankfurt am Main, 30 June 2021 - DFV Deutsche Familienversicherung AG ("DFV", "Deutsche Familienversicherung"), a 
leading InsurTech and digital insurance company in Europe, can report that despite a difficult market environment 
caused by the COVID 19 pandemic, it is defying these difficulties due to its digital and online-based business model. 
Today, DFV starts selling pet health insurance for dogs and cats in Austria and simultaneously launches a new 
combination product, "DFV-KombiSchutz", in Germany. 
Scalable digital sales also in Austria 
The market for pet health is booming worldwide; according to a forecast, the global market volume will rise to around 
USD 40 billion in 2021. By entering another European market, the Frankfurt-based InsurTech is internationalising its 
field of activity and consistently continuing its growth course in the area of pet health insurance. 
Under the domain www.dfv.at, the Frankfurt-based InsurTech is launching an attractive retail product in Austria today 
based on its digital sales platform. According to Statista, 0.64 million dogs and 1.8 million cats lived in Austrian 
households in 2019. In order to make intensive use of the existing market potential in Austria at an early stage, the 
existing partnership with ProSiebenSat.1 Digital in Germany will also be transferred to Austria from 1 September 2021 
at the latest. The new pet health insurance of Deutsche Familienversicherung will then also be marketed on the 
high-reach TV and online channels of the broadcasting group in Austria. The marketing will take place, following the 
German model, under the brand "PETPROTECT" and via the website www.petprotect.at. 
Despite the market potential, the company's market entry in Austria is based on the premise of keeping costs as low as 
possible, taking little risk on the basis of the scalable digital sales model and gaining experience for further steps. 
"For us, entering the Austrian market is a testing field for additional international expansion plans. If the market 
entry in Austria works, we want to expand into other neighbouring European countries. The fact that we can rely on our 
partnership with ProSiebenSat.1 Digital in Austria shows that our online-based and scalable sales platform is a 
competitive advantage for entries into other European markets. This is the strength of our digital business model," 
comments Dr Stefan Knoll, Chairman of the Board and founder of Deutsche Familienversicherung. 
New combination product "DFV-KombiSchutz" for the German market 
With the market launch of the new combination product, the "DFV-KombiSchutz", also taking place today, DFV is keeping 
another promise. The new "DFV-KombiSchutz" consists of accident, household/glass, private liability and traffic legal 
protection insurance. With the bundling of products combined with a flat rate price, the digital insurer is responding 
to customer requests for further simplification of the product range. In addition, the customer can also choose between 
four product variants for "DFV-KombiSchutz" and continues the "all-in" logic of the 16-product matrix. The ability to 
bundle products in combination with a flat premium rate also forms the basis for the new global product. For its 
introduction, the savings component is now being developed in a further step together with Ethenea. 
Hamburger Sparkasse and Lidl as new cooperation partners 
Hamburger Sparkasse ("Haspa") has been DFV's new cooperation partner since 01 June 2021. The cooperation relates to the 
sale of pet health insurance for dogs and cats. The largest German Sparkasse offers the insurance products of the 
Frankfurt-based InsurTech to its private customers via www.haspa.de. The offer is available there under the heading " 
Versicherungen - Tiere" and is also advertised directly to customers in the bank's more than 100 branches. 
Furthermore, Deutsche Familienversicherung can announce the start of a cooperation with Lidl. Already in the second 
half of 2020, the "DFV-ZahnSchutz" and the "DFV-TierkrankenSchutz" were advertised in the B2C Lidl Plus app as part of 
a pilot project. In 2021, this cooperation can now be expanded. In six time windows of four weeks each, the 
supplementary dental, pet health and other DFV products will be marketed alternately in the Lidl Plus app under 
"Partnervorteile". In parallel to the Lidl Plus app offer, "DFV-ZahnSchutz" is currently also positioned on www.lidl.de 
. 
"The fact that we have succeeded in winning Haspa, Germany's largest Sparkasse, and Lidl, one of Europe's largest 
retail groups, as cooperation partners demonstrates DFV's undiminished appeal to cooperation partners. Our digital 
capability combined with high product quality and innovative insurance solutions also in the cooperation business 
enables further new partnerships," says Stephan Schinnenburg, Chief Sales Officer of Deutsche Familienversicherung. 
2021 - Confirmation of the targets 
For 2021, Deutsche Familienversicherung still plans to invest EUR 30 million in sales activities and thus generate new 
business of EUR 30 million or increase gross written premiums by around 25 percent again. The company will present 
further details and insights at a Capital Markets Day on 12 August 2021. 
About DFV Deutsche Familienversicherung AG 
DFV Deutsche Familienversicherung AG (ISIN DE000A0KPM74) is a fast-growing InsurTech company. As a digital insurance 
company, DFV covers the entire value chain with its own products. The company's goal is to offer insurance products 
that people really need and understand immediately ("Simple. Sensible."). DFV offers its customers multiple 
award-winning supplementary health insurance (dental, health, supplementary long-term care insurance) as well as 
accident and property insurance. Based on the state-of-the-art and scalable IT system developed in-house, the company 
is setting new standards in the insurance industry with digital product designs throughout as well as the option of 
taking out policies via digital voice assistants. 
www.deutsche-familienversicherung.de 
Contact: 
Lutz Kiesewetter 
Head of Investor Relations & Corporate Communications 
Telefon: 069 74 30 46 396 
Telefax: 069 74 30 46 46 
E-Mail: lutz.kiesewetter@deutsche-familienversicherung.de 
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2021-06-30 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      DFV Deutsche Familienversicherung AG 
              Reuterweg 47 
              60323 Frankfurt/Main 
              Germany 
Phone:        069 74 30 46 396 
Fax:          069 74 30 46 46 
E-mail:       presse@deutsche-familienversicherung.de 
Internet:     www.deutsche-familienversicherung.de 
ISIN:         DE000A2NBVD5 
WKN:          A2NBVD 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1213794 
 
End of News   DGAP News Service 
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1213794 2021-06-30


 
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(END) Dow Jones Newswires

June 30, 2021 05:17 ET (09:17 GMT)