dotdigital Group Plc (AIM:DOTD) agreed to acquire Fresh Relevance Ltd. for £25 million on September 6, 2023. Consideration will be settled with £18.9 million in cash and £6.1 million by issue of 6,862,683 new ordinary shares in Dotdigital at 88.698p. The transaction is subject to admission of the equity shares to trading on AIM.

The transaction is expected to complete on September 11, 2023. Bobbie Hilliam and Jonathan Barr of Canaccord Genuity Limited acted as financial advisor to dotdigital Group.