EBay : Store subscribers can now send coded coupons to buyer groups

Last year saw the launch of the coded coupons tool, available to Store subscribers, that lets you offer discounts to buyers by printing, sharing and sending coupons.

Now with buyer groups, you can send your coded coupons in bulk to specific groups of buyers. You can reward your buyers with discounts on your own terms, build your customer base and send a coupon code to some of your previous buyers on eBay.

Create a buyer group now

Why use buyer groups?

Buyer groups are the perfect way to share your coded coupons.

• Encourage loyalty:Share your coded coupons with a group of buyers who've previously purchased from you.

• Flexibility:Buyer groups give you more control and flexibility to offer discounts without lowering the item's price.

• Open up new opportunities:Define category-specific buyer groups to use when your seasonal inventory has the most potential to sell.

How to get started

You can send coded coupons to specific buyer groups by going to the Seller Hub Marketing tab and accessing the new buyer group section. It's quick and easy to set up a buyer group. Click on the link below to get started.

Create a buyer group

For more information on buyer groups, please visit theSeller Center.