Clickatell (www.Clickatell.com), the Chat Commerce and business messaging leader, discussed with attendees at Clickatell's Connect Interact and Transact (CIT) annual event earlier this month how they could drive financial inclusion and reach their revenue goals by adopting Chat Commerce. The event took place at the Radisson Blu,
Lindemann went on to share that the best way to reach customers where they are is on their phone. However, he said apps have a very limited shelf life, saying the average customer regularly uses just five apps on their phone. He advised instead of focusing on building apps, brands should be looking to leverage the power of chat, especially since
The power of Chat Commerce is especially relevant for the Nigerian banking industry and Lindemann shared that banks can now onboard new clients and conduct Know Your Customer (KYC) standards using chat, meaning banks can serve customers anywhere in the country, in real time.
Lindemann shared other use cases where Clickatell had radically changed how Southern African businesses engaged with their customers, these included: How a national retailer was able to cut their broadsheet print production and distribution from
An engaging panel discussion followed the keynote, introduced by Clickatell's
Opening the discussion, panelists highlighted how their organization had used technology to boost inclusivity. For CBN, this was achieved by its introduction of the eNaira digital currency. For
"One out of three Nigerians are financially excluded. Therefore the work we have done with Clickatell on the eNaira USSD channel is so exciting. We are also looking to the eNaira to lower the costs of remittances as well as bring down the high costs of cash management. We believe the eNaira will drive inclusive growth and make the
"Across 33 countries,
Akpata went on to share that being able to generate QR codes on the WhatsApp channel, make transfers and buy airtime have all been met with great enthusiasm by
CBN will also be looking to chat to connect with people in
"We are looking at chat to help us deliver financial literacy and boost inclusion. When it comes to innovation, chat, including USSD, can help us reach new customers and I am excited about the future opportunities, especially at the base of the pyramid," said Ambore.
Lindemann wrapped up the proceedings by saying: "We've just kicked off a project with a major bank with around 15 million active customers, and we will be building them a chat banking wallet in just six weeks. In my opinion, chat is allowing us to fast-forward innovation for enterprises. I believe every enterprise has a responsibility to deploy products that have a real impact on their customer and society, and to see this happen in six weeks is testament to the power of chat."
For more information on how Chat Commerce will help your business connect, interact and transact with your customers visit www.Clickatell.com.
Distributed by
Media Contacts:
nadia.louw@clickatell.com
+2721-910-7700
andrea.mahoney@clickatell.com
+1415-846-1543
About Clickatell:
Clickatell is the global Chat Commerce leader powering businesses to connect, interact, and transact with consumers anytime, anywhere in chat. The low / no-code, feature-rich Chat Commerce Platform sits at the intersection of communications (CPaaS, CCaaS) and commerce (digital payments). Clickatell serves over 10,000 customers, including Fortune 50 brands. Clickatell is headquartered in
.
(C) 2022 M2 COMMUNICATIONS, source