El Pollo Loco, Inc. announced the appointment of Jill Adams as the company?s new Chief Marketing Officer (CMO). Ms. Adams has spent over 14 years in the restaurant industry. She served as Senior Vice President of Marketing at QDOBA®Mexican Eats, leading creative, media, loyalty, product development, and CRM.

Prior to joining QDOBA®Mexican Eats, Ms. Adams worked at Jack in the Box, Inc. holding various leadership roles in field marketing, product marketing, menu strategy, integrated marketing, and innovation & growth. Most recently Ms. Adams was the Vice President of Marketing at Mister Car Wash. While at Mister Car Wash, Ms. Adams led the launch of the company?s first mobile app and e-commerce site, doubling membership in less than 3 years.

She also helped drive 10 consecutive quarters of revenue and EBITDA growth. In her new role as CMO, Ms. Adams will be responsible for overseeing all marketing and brand strategy functions, including menu and new product development, advertising and public relations, digital and social media and consumer engagement for El Pollo Loco?s 492 company and franchise restaurants in seven states.