Else Nutrition Holdings Inc. recruited Dr. Fabiana Bar-Yoseph, M.Sc., Ph.D., ex Infant Nutrition R&D Director at Enzymotec as Director of Clinical Development, Regulatory and Scientific Affairs to lead FDA Certification for infants (0-12 months); Mr. Asher Waidberg, B.Sc. in Bio-Chemical Engineering and ex Infant Nutrition Development Process Manager at Enzymotec to lead Else New Product Development; Barak Orenstein, ex Sodastream, L'Oréal, Nestle and Evian water as Director of Digital Marketing; and Mr. Shay Shamir, ex Atlantium Technologies clean tech and E&Y, as CFO and Company Secretary. Ms. Bar-Yoseph holds both a PH.D. and a Master's degree in Medical Science from the esteemed Technion, Israel Institute of Technology.

She joins Else Nutrition with the precise experience and knowledge required, coupled with ardent passion for sector and products. Fabiana has nearly 10 years of expertise as a former Clinical Development Director and Infant Nutrition R&D Director at Enzymotec. Mr. Waidberg holds a B.Sc.

in Bio-Chemical Engineering and a MBA, both from the esteemed Technion, Israel Institute of Technology. He brings valuable experience in product development of baby products, and leading innovative product development teams. Mr. Waidberg will commence his role with Else Nutrition in November 2019. Mr. Orenstein is a seasoned consumer goods marketer, bringing over 15 years of global experience at companies/brands including Sodastream, L'Oréal, Absolut Vodka, Nestle and Evian water.

Previously he served as Chief Marketing Officer at AHAVA. Mr. Shamir is a CPA with over 15 years of experience in executive financial positions and in accounting, financing and tax. He has a strong background in management of early to mid-stage companies.

Mr. Shamir served 11 years at Atlantium Technologies.