Campbell's Chunky and Enthusiast Gaming Holdings Inc. ("Enthusiast Gaming") are partnering to level up the soup brand's gaming strategy with a sponsorship of the popular video gaming series, NFL Tuesday Night Gaming ("NFL TNG"). The comprehensive sponsorship program will be part of the second season of NFL TNG, a collaboration between the National Football League (NFL) and Enthusiast Gaming, featuring NFL players and Legends teaming up with top gaming creators to compete in popular video games. NFL TNG season two premiered September 12, 2023, on NFL TNG's Twitch, YouTube and X channels.

As part of the campaign activation, Enthusiast Gaming has launched the Chunky FuelUp Community on Discord, connecting gamers with Fortnite developers, streamers and NFL talent in building and playing a brand-new Fortnite Creative game mode in the Chunky FuelUp Plaza. Throughout the campaign, the Discord channel will serve as a hub for community members to participate in live Community Game Nights with participating Fortnite creators SypherPK and Symfuhny and NFL players Ray-Ray McCloud and James Daniels. The immersive activation will culminate in a live tournament featuring the top scoring gamers, Fortnite streamers and NFL talent at the NFL TNG All-Star Game on January 30.

The FuelUp Tournament's qualifying round begins on December 18. The top six gamers who submit their high scores in Discord by January 10 will be split into Team SypherPK and Team Symfuhny to compete live in the playoffs during a NFL TNG episode. The top two scorers from each team will be flown out to Los Angeles to compete in-person at the NFL TNG all-Star Game with gaming and NFL talent during the week of the NFL Pro Bowl Games.

Participants need to be aged 18+ to be eligible to compete for prizes including signed NFL merchandise, tickets to 2024-2025 NFL games, a Chunky Soup Basket and the ultimate glory of being crowned the Chunky FuelUp Champion.