Hygiene and health company Essity continues its purpose to break barriers to well-being by joining the Unstereotype Alliance, a thought and action platform convened by UN Women, with the mission to eradicate harmful stereotypes in media and advertising content.

The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, an organization within the United Nations dedicated to gender equality and the empowerment of women, the Alliance collectively acts to empower people in all their diversity by using advertising as a force for good to drive positive change all over the world. 

Essity and its brands have a long history of breaking taboos, raise awareness against bias and act for equality. For example through campaigns by its feminine care brands Bodyform/Libresse/Nosotras/Saba, and the global market leading incontinence care brand TENA, such as "Blood Normal" which was the first TV advertisement for period products to replace blue liquid with a more representative red, "Viva La Vulva" and "Befriend your Body" which helps normalize the conversation about the female body and "The Last Lonely Menopause" which encourages conversations about menopause.  

"Essity has presence in 150 countries, and we take great responsibility in building our brands with our consumers and customers in a responsible and inclusive way. By joining the Unstereotype Alliance we want to contribute to accelerating progress and look forward to collaborating with UN Women and peers worldwide to empower people in this endeavor", says Tuomas Yrjölä, President Global Brand, Innovation & Sustainability at Essity. 

 
Essity has been a partner to the United Nations Foundation since 2016 with the aim of contributing to the achievement of the Sustainable Development Goals (SDGs), with Goal 5: Gender Equality being one of Essity's prioritized SDGs.  
 
For information about the Unstereotype Alliance, go to: http://www.unstereotypealliance.org 

For further information, please contact:
Malin Herrmann Geijer, Media Relations Manager, +46 706 170 588, malin.herrmann@essity.com

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.

https://news.cision.com/essity/r/essity-joins-united-nations-initiative-to-promote-inclusive-advertising,c3962413

https://mb.cision.com/Main/15798/3962413/2737062.pdf

https://news.cision.com/essity/i/essity-blood-normal,c3289703

https://news.cision.com/essity/i/essity-viva-la-vulva,c3289704

https://news.cision.com/essity/i/unstereotype-alliance,c3289896

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