DGAP-News: fashionette AG / Key word(s): Preliminary Results/Annual Results 
fashionette exceeds growth targets for Q4 and full-year 2020 
2021-02-09 / 07:30 
The issuer is solely responsible for the content of this announcement. 
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fashionette exceeds growth targets for Q4 and full-year 2020 
 
  . Strong net order value growth of +39.4% year-on-year in Q4 2020 
  . 2020 full-year net revenue is expected to be approx. EUR 94 million (preliminary and unaudited) resulting in a 
    year-on-year growth of ca. 28.5% 
  . Continued accelerated new customer growth of +80.8% year-on-year in Q4 2020 resulting in a year-on-year growth of 
    +63.2% for the full year 2020 
Düsseldorf, 9 February 2021. fashionette AG (ISIN DE000A2QEFA1), a leading European data-driven online platform for 
premium and luxury fashion accessories with a regional focus on Germany, Austria and Switzerland (DACH) region, 
reported continued dynamic growth in the fourth quarter, thus exceeding its growth targets for 2020. 
The successful business performance of the previous quarters continued in the final quarter of 2020. Net order value 
(order value after cancellations and returns) increased significantly by +39.4% year-on-year in Q4. The growth was 
driven by a continued acceleration of orders from new customers (+80.8% year-on-year) leading to a +59.1% larger active 
customer base compared to Q4 2019. 
Management expects a net revenue of approx. EUR 94 million (preliminary and unaudited) for the financial year 2020, 
resulting in a year-on-year growth of ca. +28.5%. New customer growth for 2020 amounted to +63.2%, resulting in a very 
strong development of fashionette's active customer base growing by +49.7% year-on-year. 
Particularly noteworthy is fashionette's growth outside its core markets Germany, Austria and Switzerland (DACH) with 
an increase of +71.9% in 2020 compared to 2019. 
The success of fashionette's proprietary, data-driven online platform is also reflected in the diversification at 
product level. Based on a data-centric personalized consulting approach, it has succeeded in increasing the revenue 
share of product categories other than the main category 'handbags' from 28.9% in 2019 to 37.9% in 2020. 
"With the growth demonstrated in 2020, we have exceeded our ambitious targets. The entire fashionette team can be proud 
of what we have achieved. We are entering 2021 with confidence and great momentum for achieving our mid-term targets. 
Our accelerated active customer growth proves, that we are strategically well-positioned in our core region DACH. 
Moreover, the significant international growth highlights fashionette's great expansion potential, which stands only at 
the beginning of an exciting development," says Daniel Raab, CEO of fashionette. 
The 2020 financial figures are preliminary and unaudited. fashionette AG will publish detailed statements on the 
development of business and earnings as well as an outlook for the 2021 financial year with the audited 2020 annual 
financial statements in April 2021. 
About fashionette: 
fashionette is a leading European data-driven online platform for premium and luxury fashion accessories including 
handbags, shoes, sunglasses, watches and jewelry. Since its foundation in 2008, fashionette has established a 
market-leading brand recognition for premium and luxury handbags in its core market of Germany. The focus of 
fashionette is to make personalized online shopping of premium and luxury fashion accessories available to every woman 
in Europe. For additional information about fashionette, please visit fashionette's websites at 
corporate.fashionette.com (Corporate Website) and www.fashionette.com (webshop). 
fashionette AG 
Investor Relations 
ir@fashionette.com 
Tel.: +49 (0)211 17607828 
Grafenberger Allee 295 | 40237 Dusseldorf | Germany 
corporate.fashionette.com 
fashionette AG press contact 
Susan Hoffmeister 
ir@fashionette.com 
Tel.: +49 (0)89 125 09 03 30 
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2021-02-09 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
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Language:     English 
Company:      fashionette AG 
              Grafenberger Allee 295 
              40237 Düsseldorf 
              Germany 
E-mail:       ir@fashionette.com 
Internet:     corporate.fashionette.com 
ISIN:         DE000A2QEFA1 
WKN:          A2QEFA 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Scale), Hamburg, Hanover, Munich, 
              Stuttgart, Tradegate Exchange 
EQS News ID:  1166561 
 
End of News   DGAP News Service 
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1166561 2021-02-09

(END) Dow Jones Newswires

February 09, 2021 01:32 ET (06:32 GMT)