Summary I Building a stronger business during 2020
Strengthened relationships with On-Trade customersFocused on new marketing opportunitiesSuccessful launch of new products
• Supported provided through credit extensions and 'back to business' deals as the channel reopened
• First national TV advert in the UK
• Created branded pages on retailers' websites in the UK & US
• New national accounts with Center Parcs in the UK and MGM in the US, with many other long- standing contracts renewed
• Multiple Off-Trade co-promotions
• Premium Soda range in the UK to cater to a broad range of mixing occasions, attracting new customers
‒ G&T retail displays with Bombay Sapphire in Germany
‒ Vodka Soda collaboration with Smirnoff in the UK
• Sparkling Pink Grapefruit in the US tailored to tequila and Spritz occasions
More people drinking Fever-Tree than ever before
• Continued to expand our team globally, with 35 new employees joining during 2020, along with the integration of GDP
• Phenomenal Off-Trade growth across all our regions
• Did not use government furlough schemes, but instead re-focused team members to new projects and initiatives
• UK household penetration increased materially during lockdown
• Strong growth, ahead of the category in almost every European market
Grew our team
Summary I Long-term supportive trends are evident
Spirits taking share from beer and wine…
Global volume CAGR, 2014-20191
1.0%
-0.4% Beer
…which is forecast to continue
Global volume CAGR forecast, 2019-20241
0.7%
0.1%
-0.9%
Wine
Spirits
Beer
Wine
Spirits
Premium spirits growing most strongly
Premium and above share of spirits volume1
17%
9%
2010 2019
Sources: 1IWSR; 2Euromonitor
Fever-Tree is the global premium mixer of choice
2010 2019
Retail sales growth CAGR, 2012-20192
19%
50%
27%
29%
3%
UK
2010 2019
US
2010 2019
Germany
5%
Australia
Premium Mixers
Mixers
Fever-Tree
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Fevertree Drinks plc published this content on 19 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 March 2021 14:16:08 UTC.
Fevertree Drinks PLC is a United Kingdom-based supplier of carbonated mixers for alcoholic spirits. All of its mixers sold in the United Kingdom are carbon neutral. Its products include Premium Indian Tonic, Flavoured Tonics, Ginger Ales, Ginger Beers & Colas, Lemonades, Sodas, Adult Soft Drinks and Cocktail Mixers. Its mixers include Margarita Mixer, Espresso Martini, Mojito Mixer, Premium Indian Tonic Water, Elderflower Tonic Water, Mediterranean Tonic Water, Premium Soda Water, Raspberry & Orange Blossom Soda, Mexican Lime Soda, Ginger Beer, Ginger ALE, Spiced Orange Ginger ALE, Sicilian Lemonade and others. It distributes its products in over 85 countries internationally. It sells its products to a range of markets, such as the United Kingdom, the United States, Europe, and the rest of the world. The Company's subsidiaries include Fevertree Limited, Fevertree UK Limited, Fevertree Europe Limited, Fevertree ROW Limited, Fevertree Germany Limited and others.
FEVERTREE DRINKS PLC 
