DGAP-News: AppBrilliance / Key word(s): Personnel 
AppBrilliance: AppBrilliance Caps Breakthrough 2020 by Expanding Leadership 
Team with New Chief Revenue Officer Jessica DiRubio 
 
2020-12-17 / 15:00 
The issuer is solely responsible for the content of this announcement. 
 
*AppBrilliance Caps Breakthrough 2020 by Expanding Leadership Team with New 
Chief Revenue Officer Jessica DiRubio* 
 
_Startup Also Builds Momentum with New Technology, Funding and Hiring as 
Payments Industry is Primed for Disruption_ 
 
*AUSTIN, TX / ACCESSWIRE / December 17, 2020 / *Payments technology company 
AppBrilliance [1] today announced the appointment of Jessica DiRubio as 
Chief Revenue Officer. DiRubio will further the company's mission to 
revolutionize open banking and payments technology by leading its 
go-to-market and strategic partnership teams. DiRubio joins the Austin-based 
payments company as it makes strides to disrupt the payments industry with 
groundbreaking technology, new seed funding and a growing talent pool. 
 
DiRubio has dedicated her career to working in high growth opportunities. 
From an early start as a small business owner to building relationships at 
some of the largest financial and payments institutions globally, Jess 
combines technical aptitude with business applicability creating inherent 
value for partners and customers. At AppBrilliance, she leads a global sales 
team to support continued growth in a variety of market segments and 
payments experiences. Prior to AppBrilliance, DiRubio worked with Pivotal 
Software, Inc. and D2iQ. 
 
"Companies like Visa, Mastercard and Fiserv have made hundreds of billions 
of dollars by leveraging their place as middlemen between consumers and 
businesses over the last decade," said DiRubio. "It is time for a new era of 
payments based on innovative real-time technology. We have an opportunity to 
redefine the future of payments, reducing the $120 billion US businesses 
spend on processing while creating a more secure payment ecosystem. I am 
thrilled to be working with the entire AppBrilliance team and look forward 
to driving substantial growth in 2021 and beyond." 
 
"Change is coming to the payments industry," said C. Eric Smith, CEO and 
co-founder of AppBrilliance. "In the era of Covid-19, businesses are 
struggling to meet consumer demand for secure and contactless payments, 
while balancing the need to lower their payment processing costs. Real-time 
direct payments, powered by our Money API are poised to disrupt the payments 
industry. Jess will be instrumental in building strategic relationships with 
businesses, payment ecosystem partners and technology platforms who see 
immediate value in our offering." 
 
*Company Milestones & Growth* 
 
AppBrilliance has experienced considerable growth in 2020 in addition to 
DiRubio's appointment. Highlights in 2020 year-to-date include: 
 
- Secured $3.5 million in seed funding from Studio VC and others to expand 
on current technology, as well as sales and engineering teams to support 
growth in 2021. 
 
- Developed a new non-custodial Money API(TM), which removes barriers to 
interacting with bank accounts, enabling instant and secure "push" payments 
to consumers' favorite businesses. 
 
- Expanded employee base by 400 percent. 
 
- Released first applications powered by Money API(TM) to the App Store. 
 
"Jess brings a unique mix of high-growth technology experience and payments 
expertise to AppBrilliance," said Joe Coyne, managing partner at Studio VC 
[2] and an AppBrilliance investor. "She understands the tenacity required to 
disrupt sleepy incumbents and has unparalleled connectivity into C-suite 
executives at major potential partners. We have already seen an exciting 
boost to the pipeline and are eager to watch our new partners benefit from 
this advanced technology." 
 
AppBrilliance was founded by software industry and payments technology 
veterans, C. Eric Smith, David Fruhling and Sergio Ayestaran. To learn more 
about AppBrilliance's Money API(TM), please visit: 
https://www.appbrilliance.com/ [3] 
 
*About AppBrilliance:* 
 
AppBrilliance liberates businesses by bypassing payment processing networks 
and risky financial data aggregators with its open banking and open payments 
tools. The company's patented technology and smart APIs remove barriers to 
bank accounts, so consumers can instantly and securely push payments to 
their favorite businesses. AppBrilliance is committed to reinventing 
payments and enabling next-generation FinTech applications that are built on 
the principle of empowering consumers to control their money and financial 
data. For more information, please visit: https://www.appbrilliance.com/ [4] 
 
Twitter: https://twitter.com/AppBrilliant [5] 
LinkedIn: https://www.linkedin.com/company/appbrilliance/ [6] 
 
*Contact Information* 
 
Stephen Sumner 
stephen@calibercorporate.com 
p. 917.985.6630 ext.15 
 
*SOURCE: *AppBrilliance 
 
2020-12-17 Dissemination of a Corporate News, transmitted by DGAP - a 
service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
 
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December 17, 2020 09:00 ET (14:00 GMT)