Franklin Covey Co. and Mango Publishing announced the release of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More, which launches on January 18. In their book, FranklinCovey Sales Performance Experts, co-authors Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets for standing out from competitors for consistent, predictable sales success in their Amazon #1 New Release in Sales and Selling.

The book was written for sales professionals just starting their career, those who are seasoned, and for sales executives and managers who lead teams and are responsible for sales success. FranklinCovey and Mango Publishing Release New Book, Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. In it, FranklinCovey Sales Performance Experts, co-authors Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets for standing out from competitors for consistent, predictable sales success in their Amazon #1 New Release in Sales and Selling.

The book was written for sales professionals just starting their career, those who are seasoned, and for sales executives and managers who lead teams and are responsible for sales success. The author team spent six years of intensely focused research which included live sales simulations with more than 2,800 sales professionals from global companies in 135 countries. They discovered that most sales professionals and consultants believed they were doing a great job in their client interactions.

Yet, 70% of the time, client executives felt those meetings were a waste of time. Overwhelming evidence shows that the inability of salespeople to stand out is a pervasive issue with costly consequences. In working with sales research firm, Primary Intelligence, the author team also analyzed the results of surveys/interviews with more than 5,000 B2B decision makers on deals.

They found that average win rates were a dismal 17% for deals above $100,000 across multiple industries globally (win/loss analysis). And, in a second set of surveys/interviews, which included more than 14,500 B2B decision makers, buyers saw no difference between vendors 42% of the time (differentiation analysis). And the sales environment has only intensified.

COVID-19 massively accelerated the tectonic shift from live to virtual (i.e., live-online) selling, which is here to stay. A recent Bain survey that found that 80% of buyers and sellers believe there will be a sustained increase in virtual interactions. As sales thought leaders and practitioners, the authors and their colleagues at the FranklinCovey Sales Performance Practice advise salespeople representing many of the top technology, consulting, and professional services organizations across the globe.

They've defined the three most frustrating struggles most salespeople have in common, as it relates to standing out.