The remit of the Group Division Products of Geberit's Group Executive Board will be split into the areas of Operations and Product Management & Innovation from 1 September 2016. In this context, the Board of Directors of Geberit AG appoints Martin Baumuller as a new member of the Group Executive Board. The comprehensive remit of the Group Division Products, which has further expanded in the wake of the acquisition of the Sanitec Group, will be split between the new Group Divisions Operations (procurement, production, logistics) and Product Management & Innovation (product management, technology and innovation, quality) with effect from 1 September 2016. This organisational change takes account of the large number of demanding and complex projects as well as the potential arising from the integration of the ceramics business. Furthermore, Geberit is strengthening two of its four strategic pillars - innovation and continuous business process optimisation. Michael Reinhard will now manage the Group Division Operations. Egon Renfordt-Sasse - until now responsible for Marketing & Brands on the Group Executive Board - was head of Products Sanitary Systems at Geberit until 2012 and is therefore the perfect candidate to successfully manage the Group Division Product Management & Innovation. Martin Baumuller has been appointed the new Head of the Group Division Marketing & Brands and will also join the Group Executive Board. Martin Baumuller, who has a doctorate in Business Administration, joined the Geberit Group in 2011 as Head Strategic Planning. As Head Geberit AcquaClean he has been responsible for the shower toilet business since 2012, including the European marketing campaigns that have been running successfully for many years. He began his career as a freelance consultant before joining McKinsey & Company where he worked on various international projects and was also a member of the Strategy & Corporate Finance team. The Board of Directors is convinced that in Martin Baumuller it has found an individual familiar with Geberit's culture with very good communication skills and a convincing track record in marketing to head up the Group Division Marketing & Brands.
Geberit AG is the European leader in designing, manufacturing, and marketing sanitary systems intended for the construction and building renovation sectors. Net sales break down by family of products as follows:
- sanitary plumbing systems (38.3%): complete installed sanitary systems (showers, bathtubs, toilets, bidets, sinks, urinals, etc.), ball-valves, trigger plates, flush tanks, siphons, etc.;
- sanitary ceramic products (31.2%);
- pipe systems (30.5%): systems and conduits made of stainless steel, carbon steel, and copper, for draining water from buildings and roofs, distributing water and gas, etc.
At the end of 2021, the group had 26 production sites worldwide.
Net sales are distributed geographically as follows: Switzerland (9.5%), Germany (31.3%), Eastern Europe (10.1%), Nordic Countries (9.6%), Benelux (8.4%), Italy (6.8 %), Austria (6.2%), France (5.4%), the United Kingdom and Ireland (3.1%), Iberian Peninsula (0.8%) and other (8.8%).
GEBERIT AG 
