Global-e Online has announced the hiring of Cristian van Tienhoven as CEO Europe, the promotion of Yehiam Shinder to the role of CTO and the transition of Eden Zaharoni, former CTO, to his new role as Chief Innovation Officer. Cristian van Tienhoven is set to lead Global-e's European team, having previously served as the Chief Operating Officer of eBay UK, where he was responsible for their delivery and logistics solutions. Prior to that, Cristian worked at Amazon for 8 years in the UK and the USA in various executive roles in the Marketplace, Payments and Physical Retail business units.

Cristian has ten years of strategy consulting experience at L.E.K. and PwC, an MBA from Harvard Business School and a Master of Engineering from Oxford University. In addition, Yehiam Shinder will be promoted to the role of Chief Technology Officer, after successful stints as both Global-e's SVP Engineering and VP R&D. As CTO, he will be overseeing all of Global-e's Research and Development, Infrastructure, IT, Information Security and Global Technical Support teams. Yehiam's career, spanning over two decades, has been rooted in technology leadership, innovation, large-scale production systems, and strategic management. Before joining Global-e, he served as the Chief Information Officer at Kaltura, a publicly traded SaaS Video and OTT product company.

Furthermore, Global-e announced the transition of Eden Zaharoni, a 10+ year veteran of Global-e and current CTO, to a new role of Chief Innovation Officer. In this new capacity, Eden will lead a team dedicated to exploring and implementing new breakthrough technologies, particularly in the field of generative AI, to foster innovation across the company's business and operations.