Go Colors, owned by Go Fashion (India) Limited, launched its 500th Exclusive Brand Outlet (EBO) in the city of Pune. The store is located in SGS Mall, Pune. Go Fashion (India) Limited was founded in 2010 and is one of the leading women's bottom wear brands in the country.

The brand is popular for creating, designing, sourcing, marketing, and selling an exclusive collection of women's bottom-wear clothing branded 'Go Colors.' It is one of the few Indian apparel brands that had realized a market potential in the women's bottom wear segment and has positioned itself as the 'category creator' for bottom wear. From a long-term standpoint, Go Fashion India Ltd. would continue to invest expanding its store foot-print across geographies by adding around 120-130 new stores year on year.

Go Colors is also boosting omnichannel engagements for a seamless consumer experience, building on a technology driven growth strategy to reach consumers in Tier-I to Tier-III cities, and realizing its expansion plans for current and emerging markets. Among its distribution channels Go Colors are also present in Reliance Retail, Pantaloons, Central, Unlimited, Globus Stores, Spencer's Retail and other regional MBO's. And online presence through its own website and other marketplaces.