Good Drinks Australia Ltd Enters into a Major Distribution Agreement to Partner with Molson Coors
Premium International beer category of the alcohol market, without competing directly with the company's existing brand portfolio. The Molson Coors brands are sold across Australia with a strong established base of consumer demand across national chains, independent retail and on- premise markets. The new partnership further accelerates expansion of the Good Drinks national field sales team. The Molson Coors brands will be manufactured by Coopers Premium Beverages, with some brands being imported, and will not impact on Good Drinks' production capacity. The initial on-boarding of inventory and terms of trade will require additional working capital, which will be funded via an extension of the company's existing working capital facility.