Good Drinks Australia Ltd. announced it has entered into a major Distribution Agreement to partner with Molson Coors and exclusively represent the Miller Chill, Miller Genuine Draught, Coors and Molson Canadian brands in Australia. The partnership is aligned with two key pillars of the Good Drinks strategy: to continue to develop the company's sales and marketing teams to become the leading independent supplier to the national beer, cider and liquor market; and to support brands that drive incremental margin growth. The partnership also delivers on the two key opportunities of the Good Drinks strategy: to access broader categories of the liquor market; and to develop a more meaningful market share on the east coast of Australia. The Molson Coors brands complement the current Good Drinks product range, broadening the company's portfolio and delivering further access to the significant
Premium International beer category of the alcohol market, without competing directly with the company's existing brand portfolio. The Molson Coors brands are sold across Australia with a strong established base of consumer demand across national chains, independent retail and on- premise markets. The new partnership further accelerates expansion of the Good Drinks national field sales team. The Molson Coors brands will be manufactured by Coopers Premium Beverages, with some brands being imported, and will not impact on Good Drinks' production capacity. The initial on-boarding of inventory and terms of trade will require additional working capital, which will be funded via an extension of the company's existing working capital facility.