Hanes, is expanding on the success of its largest cross-category launch ever by introducing Hanes®? Originals with SuperSoft fabrics. The line builds upon Hanes Originals, a bold and youthful collection of body basics that delivers modern styles without sacrificing comfort.

The new styles go a step further with updated pieces, injecting luxurious colors and, most importantly, the absolute softest fabrics, made from luxe viscose from bamboo. A part of the iconic Hanes Originals collection, these essentials celebrate strength through softness. With new tonal designs and luxurious fabrics, Hanes' new SuperSoft styles capture the essence of what has always made Hanes synonymous with feeling comfortable.

The full array of Hanes Originals with SuperSoft styles is a comprehensive selection of luxe basics for men, women and kids and includes underwear, bras, socks and comfywear ranging in prices from $10 - $34. These products deliver supreme softness with elevated fabrics, ensuring consumers have access to high quality pieces at affordable prices. Hanes Originals SuperSoft styles are now available on Hanes.com, and consumers can experience the revolutionary softness by visiting Hanes retail stores and authorized retailers nationwide, including Amazon, Target, Walmart and Kohl's.