HANESBRANDS INC. HanesBrands announced they have signed a three year extension of their current apparel partnership that grants HanesBrands exclusive rights to Ole Miss fanwear in the mass retail channel. The University of Mississippi is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.
The partnership extension with HanesBrands was completed in conjunction with the university?s exclusive licensing agent, CLC.
