Lenzing Group has announced the signing of a strategic partnership between its specialty nonwovens brand, VEOCELâ„¢?, and Hangzhou Nbond Nonwovens Co. Ltd. (NBond) to accelerate the innovation and application of wood-based VEOCELâ„¢? branded lyocell fibers in flushable nonwovens products, from moist toilet tissues to feminine hygiene products and other personal hygiene product offerings.

NBond, one of the earliest manufacturers to launch flushable feminine care products globally, is also the first to use VEOCelâ„¢? branded lyocell shortcut fibers in flushable feminine care products. With collaboration key to ongoing product innovation, the strategic partnership will feature long-term technical and innovation support towards the development of new nonwoven fabrics using VEOCELâ„¢?

Lyocell fibers at NBond's production facilities. A globally recognized nonwovens value chain partner, NBond's flushable products have been introduced in the US, Europe, Asia-Pacific, and more. In China and Asia-Pacific in particular, NBond has collaborated with mainstream household brands such as Kimberly-Clark, Vinda, and BabyCare on flushable products.

In addition to joint product innovation, the collaboration between VEOCELâ„¢ and NBond will cover the three key pillars of product, service, and sustainability. On product, to differentiate from flushable products made of wood pulp, VEOCELâ„¢? Lyocell fibers with Disperse technology will help strengthen NBond's nonwoven fabrics in wet conditions, ensuring flushability while improving user experience.

Moist toilet tissues, sanitary napkins and other personal hygiene products produced by NBond which adhere to G4 guidelines and the National Standards of China for flushability of nonwoven materials can decompose easily after being immersed in water. To date, high-quality, flushable, and degradable nonwoven products made of VEOCELâ„¢? fibers have been widely recognized as a solution that covers fiber dispersion and strength.

On service, the technical support and consultancy service provided by VEOCELâ„¢? empowers NBond to continuously optimize wetness, strength, thickness, safety, and sustainability in nonwovens fabrics, developing a strong portfolio of flushable products that focuses on comfort and care. In terms of sustainability, VEOCELâ„¢?

branded fibers, which have been certified by the EU Ecolabel for meeting high environmental standards throughout the entire life cycle of the fibers, can help NBond address heightened global consumer demand for premium nonwovens products that are made of botanic materials which can be biodegradable and compostable at the end of use.