INVESTOR PRESENTATION

Last Updated: June 2021

Disclaimer

This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN's activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements.

Many of these risks and uncertainties relate to factors that are beyond HEINEKEN's ability to control or estimate precisely, such as future market and economic conditions, developments in the ongoing COVID-19 pandemic and related government measures, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest-rate and exchange-rate fluctuations, changes in tax rates, changes in law, change in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN's publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only of the date of this presentation.

HEINEKEN does not undertake any obligation to update these forward-looking statements contained in this presentation. Market share estimates contained in this press release are based on outside sources, such as specialised research institutes, in combination with management estimates.

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Contents

Group Overview

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Investment case: HEINEKEN - The Most International Brewer

We bring 'enjoyment of life' to our customers all over the world by brewing high quality beers and building globally loved brands aimed at responsible and sustainable long term value creation for all our stakeholders

HEINEKEN balanced growth algorithm

CONSUMERS and CUSTOMERS at its core

Progressing towards a NET

Proud >150 YEAR OLD heritage as a

ZERO, HEALTHIER and FAIRER

Superior growth

WORLD

family owned, independent brewer

Strong TRACK RECORD delivering

DISCIPLINED

balanced and superior GROWTH

ENTREPRENEURIAL spirit with

Deliver SUPERIOR TOP-

a decentralized Opco model

LINE GROWTH

Our unique strengths &

Raise the bar on

Gear for OPERATING

Accelerated

Sustainability &

Long-term value creation

opportunities

Responsibility

LEVERAGE beyond

investments

and People

Continuous

& sharper

strategy

productivity

SUSTAIN HEALTHY

ACCELERATE INVESTMENTS,

resource

improvements

Initial €2bn GROSS COST

including MARKETING and

allocation

SAVING programme

DIVIDEND PAY-OUTof

DIGITALISATION

COST-CONSCIOUSculture

30-40% of Net Profit

DISCIPLINED use of capital

(beia)

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At a Glance1

52.5

#1

Market Cap

Brewer in Europe

(€bn)

>190

>160

Countries in which

our brands are

Breweries

present

222

Most trusted

Total Beer Volumes

international beer

brand

#2

Brewer Globally

>300

International and local beer & cider brands

>80,000

Direct Employees

"In a year of unprecedented disruption and transition, our teams rose to the occasion and quickly adapted while not losing sight of the need to continue investing for the future. The impact of the pandemic on our business was amplified by our on-trade and geographic exposure. We took diligent cost mitigation actions balanced with continued investment behind our growth platforms. We gained share in most of our key operations, a testimony to our ability to adapt and stay close to our customers and consumers in these turbulent times. The Heineken® brand was a bright star, with a continued outstanding performance in Brazil. I applaud the dedication and resilience of our employees and their commitment to support each other, our customers and communities over the past year.

While navigating the crisis, we are building our future. EverGreen leverages both our strengths and new opportunities to chart our next chapter of growth. We aspire to deliver superior and profitable growth in a fast changing world. Firmly putting customers and consumers at the core we aim to continually enhance and expand our portfolio and footprint. We are stepping up our focus on continuous productivity improvements and raising our environmental and social sustainability ambitions. All of this gives us confidence that we will continue to deliver long-term value for all our stakeholders."

FY2020 Results

Dolf van den Brink

Chairman Executive Board / CEO

1. All info refers to FY2020 results. For Market Cap, it refers to status at 31 Dec 2020.

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Disclaimer

Heineken NV published this content on 22 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 June 2021 21:09:14 UTC.