HelloFresh : Q1 2022 Results Presentation

Q1 2022 Results

April 28th, 2022

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Disclaimer

This document has been prepared by HelloFresh SE (the "Company" and, together with its subsidiaries, the "Group"). All material contained in this document and information presented is for information purposes only and must not be relied upon for any purpose, and does not purport to be a full or complete description of the Company or the Group. This document does not, and is not intended to, constitute or form part of, and should not be construed as, an offer to sell, or a solicitation of an offer to purchase, subscribe for or otherwise acquire, any securities of the Company, nor shall it or any part of it form the basis of or be relied upon in connection with or act as any inducement or recommendation to enter into any contract or commitment or investment decision or other transaction whatsoever. This document is not directed at, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. Persons into whose possession this document comes should inform themselves about, and observe, any such restrictions.

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This document includes certain financial measures not presented in accordance with IFRS, including, but not limited to, AEBITDA. These financial measures are not measures of financial performance in accordance with IFRS and may exclude items that are significant in understanding and assessing the Company's financial results. Therefore, these measures should not be considered in isolation or as an alternative to result for the period or other measures of profitability, liquidity or performance under IFRS. You should be aware that the Company's presentation of these measures may not be comparable to similarly titled measures used by other companies, which may be defined and calculated differently. See the appendix for a reconciliation of certain of these non-IFRS measures to the most directly comparable IFRS measure.

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Q1 2022 Highlights

Group Revenue significantly increases to €1,915m, with a CC growth of +26.4%

Strong performance of underlying revenue KPIs: active customers +1.24m; stable high level order rate; and AOV +6.5% at constant currency

Landmark quarter as we break through the €1bn revenue threshold in the US segment

Solid AEBITDA of €99.3m, with a group margin of 5.2%

Strong closing cash position of €795.7m, despite €125.1m share buy back and €24.8m first tranche of Factor earn-out payment during the quarter

Combined Sustainability and non-financial report published, confirming structural benefits

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Our revenue growth consistently outperforms 'COVID winners', whilst we maintain leading e-commerce AEBITDA margins

12M Trailing Revenue (HelloFresh vs. Peers)

(indexed to Q4 2018 12M Trailing Revenue)

*Aggregated Peer Group (Revenue Weighted) revenue consists of Delivery Hero, Ocado, Logitech, Shopify, GoodFood, Marley Spoon,

Wayfair, Peloton and JustEat Takeaway. Q1 2022 estimate based on published results, company guidance or analyst estimates

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