The French luxury label said Friday (February 9) sales jumped 17.5% to over $3.6 billion in the fourth quarter of last year.

That outpaced competitors and beat forecasts.

The numbers mean the Birkin bag maker plans raise prices again this year.

Shares in the company jumped over 5% to a record high on Friday morning.

The luxury label saw strong growth in all regions.

It also described "dynamic" growth in China, where investors have been worrying about a weak post-health crisis recovery.

Hermes chairman Axel Dumas said the firm now plans to lift prices by up to 9% this year globally.

The firm has become one of the most consistent performers in the luxury goods industry.

Experts say that's due to its classic designs and careful management of production and stocks, which has kept a sense of exclusivity.