Hindware has announced the appointment of Arunima Yadav as the new VP & head of marketing. In this role, Arunima will lead a talented team of marketing professionals, driving the company's marketing strategies and initiatives to reach broader audiences. Her focus will be on creating compelling campaigns that resonate with customers, bolstering Hindware brand identity, and maintaining the company's position as a frontrunner in the highly competitive bathware market.

With a career spanning over 20 years, Arunima brings with her a wealth of experience and expertise in brand strategy, marketing and communication, and driving impactful marketing campaigns. Prior to joining Hindware, she held various leadership roles at companies such as Havells India, Whirlpool of India, SpiceJet Airlines, and others, playing a pivotal role in driving brand visibility, growth, and expanding market reach. Arunima holds an MBA degree in Marketing & Finance from Banasthali Vidyapith, Rajasthan.

Her expertise in Brand Management and Communication along with consumer insights analysis has been instrumental in driving consumer focused marketing initiatives.