Hirota Group Holdings Co Ltd, formerly 21Lady Co Ltd, is a Japan-based company primarily engaged in the sweets business. The Sweets Business segment is mainly engaged in the manufacture and sale of Western confectionery, mainly original cream puffs and ice cream puffs. The Company operates stores under the Hirota Western Confectionery brand in the Tokyo metropolitan area and the Kansai region, as well as directly managed stores. In addition to directly managed stores, the Company also operates a wholesale business centered on wholesale. The Company is also engaged in the manufacture and sale of Japanese sweets, cakes, and baked goods, the management of duty-free shops, and the hotel business.
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