Mamaearth launched its latest digital campaign aimed at celebrating the beauty of glass-like skin with Mamaearth Rice Facewash for the ultimate glow. Drawing inspiration from the age-old Korean beauty secret of rice water, the campaign beautifully captures the innovative properties of Mamaearth Rice Facewash, which offers a simple solution for achieving radiant skin glow. With its gentle yet effective cleansing formula and skin-hydrating properties, the facewash is poised to redefine skincare routines across the nation.