HT Media Ltd. has given Saras Sethi, Chief Revenue Officer at HT Media Ltd, who has been associated with the group for over eight years, a new mandate to focus on the growth North 1 market for HT Media Ltd. He will now be CRO, North 1. Indra Narayan Das, who was the Vice President, Key Accounts at HT Media has been appointed as Chief Revenue Officer, North 2. As the head of Print and Digital Business for multiple business categories in North India he will be leading the revenue function of HT Media Group through the print and digital assets of Hindustan Times, and Mint.

This special focus on the North market comes in the backdrop of the strong readership reflecting sustainable growth. Newspapers in the North have recorded a steady growth in terms of advertisers and advertising rates over the last few years.