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    A005380   KR7005380001

HYUNDAI MOTOR COMPANY

(A005380)
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Hyundai Motor : to debut luxury Genesis brand in Europe this summer

05/04/2021 | 09:01am EDT
FILE PHOTO: A shop sign of Hyundai is seen outside a car showroom in Bletchley, Milton Keynes, Britain

SEOUL (Reuters) - South Korea's Hyundai Motor Co said on Tuesday it will launch its premium brand Genesis in Europe this summer, debuting its flagship sedan and sports utility vehicle (SUV) in one of the world's fastest growing electric vehicle markets.

Genesis, which launched as Hyundai's standalone luxury division in 2015 to compete with premium brands like BMW, Mercedes and Lexus, said it will sell both conventional and electric models in the region.

"The Electrified G80 will be the first all-electric Genesis to arrive in Europe. A further two battery electric cars will follow, providing European customers with a choice of three Genesis zero-emission cars within the first year," Genesis Motor Europe said in a statement.

The unit said orders will open for the Genesis G80 sedan and the Genesis GV80 SUV in June, with the new G70 sedan and GV70 SUV following soon after.

"While Genesis cars are now at a level right below Lexus cars in the U.S. market, it would take some time for them to stand out in Europe as a luxury brand, considering competition among prominent European brands," said Lee Seung-hwan, an analyst at Daishin Securities.

Lee said however the Genesis brand has room to grow in the European market as they could offer more cost-competitive EVs than other European carmakers.

Sales of electric and plug-in hybrid cars in the European Union almost trebled to over 1 million vehicles last year, accounting for more than 10% of overall sales, data from the European Automobile Manufacturers Association (ACEA) showed.

As carmakers began rolling out new EVs to meet environment regulations, Volkswagen AG, Europe's biggest automaker, unveiled its ID.3 and ID.4 models, while premium brands such as BMW, Mercedes and Audi launched high-end versions.

In the first quarter, sales of Genesis cars jumped 165% in South Korea and more than doubled from a year earlier in the United States, according to Hyundai sales data. The brand launched last month in China.

(Reporting by Heekyong Yang; Editing by Jan Harvey)

By Heekyong Yang


© Reuters 2021
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Financials
Sales 2021 116 875 B 105 B 105 B
Net income 2021 5 607 B 5,05 B 5,05 B
Net Debt 2021 70 246 B 63,2 B 63,2 B
P/E ratio 2021 9,87x
Yield 2021 1,74%
Capitalization 47 434 B 42 633 M 42 691 M
EV / Sales 2021 1,01x
EV / Sales 2022 0,92x
Nbr of Employees -
Free-Float 71,0%
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Average target price 301 758,62 KRW
Last Close Price 224 000,00 KRW
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Managers and Directors
NameTitle
Eui-Sun Chung Vice Chairman & Co-Chief Executive Officer
Albert Biermann Co-President & Director
Eon-Tae Ha Co-President & Director
Moon-Sik Kwon Vice Chairman-Executive Board, Head-R&D
Byung-gook Lee Independent Director
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