(MT Newswires) -- Sam Palmisano, former CEO of IBM (IBM), explains the importance of establishing self-enforcing data standards and outlines the challenges ahead. With his partner Ken Chenault, they have formed a consortium of major companies, including Walmart, Nike, Pfizer, Humana and American Express, which is developing procedures for using data responsibly.  He also discusses the complexities of valuing data as an asset on a company's balance sheet.

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